
Hamburg, 9 October 2024 – Just as the Golden Bears are to the best films at the Berlinale, so are ‘The 101 Best’ to the luxury hotel industry: the most prestigious award in the country. For the fifth time, “Germany’s 101 Best Hotels” will be announced on 24 November 2024. This year’s host is the Das Achental resort on Lake Chiemsee, with Managing Director Nikolai Bloyd and “101 Next Generation Hotelier of the Year” Louis Steinle. At the glamorous “101 Grande Soirée” gala, the Board of Trustees will honour the top hotels of 2025 in ten categories, including Luxury Spa & Health Resorts, Luxury Hideaways and Grand Hotels, in the presence of numerous celebrities. The gala will once again be attended by numerous celebrities from the worlds of show business and business, such as tennis legend Michael Stich and TV presenter Alexandra Polzin. The evening’s culinary delights will be curated by Edip Sigl, Edip Sigl, whose culinary artistry has been recognised with three Michelin stars.
The guest of honour at the event is Horst H. Schulze, who will be presented with the title ‘101 Icon Hotelier of the World – Lifetime Achievement Award’. Horst H. Schulze began his career as a waiter in Bad Neuenahr and, as COO and President, led the Ritz-Carlton Company to the pinnacle of the global luxury hotel industry. The service standards he developed are legendary – and with his philosophy, “We are Ladies & Gentlemen serving Ladies & Gentlemen”, he was far ahead of his time. Even today, the 85-year-old entrepreneur is in demand as a consultant across various business sectors. “Horst H. Schulze has transformed the world of hospitality. He virtually invented service excellence and established it across all areas of his hotels worldwide. Horst continues to inspire the entire industry to this day. He is the successor to César Ritz, and as such he is the king of all hoteliers and the hotelier to the kings,” says Carsten K. Rath, who founded the “Top 101” ranking together with his son David Rath. This year, for the first time, the “101 Icon Hotelier of the Year” will also be announced in Germany.
A particular highlight of the event is the “101 Executive Summit powered by global office”. This year, renowned designers such as Colin Finnegan (FG Stijl), Clint Nagata (Blink Design Group), Matteo Thun (Matteo Thun Milano), Tina Norden (Conran and Partners) and Peter Silling (Peter Silling & Associates Hotel Interior Design) will discuss the future of hotel design and share their views on some fascinating questions. The panel discussion will be moderated by Daniel Schneider (Monoplan). What, for example, will take the lead – conceptual designs à la Marcel Wanders or designs that draw on local and regional elements?
“The 101 Best is the only relevant ranking in the German-speaking hotel industry,” says Matthias Winkler, CEO of Sacher Hotels.
“The 101 Best Hotels in Germany” are awarded by the Swiss Institute for Service & Leadership Excellence. Its board of trustees brings together the highest level of expertise, and its principles are independence, transparency and timeliness. The partners of the Institute for Service & Leadership Excellence for the “101 Best” ranking are IU International University, Capital magazine, n-tv, Hornstein-Ranking and Passion for Excellence AG.
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